Staff Reports | Boys & Girls Clubs of the Greater Triad
Appointment Signals a Major Step Forward in the Launch of the BGCTriad Athletics League and the Organization’s Future Ready Triad Expansion
HIGH POINT, NC — Boys & Girls Clubs of the Greater Triad (BGCTriad) has appointed Kierra Currie as Athletic Director—a move that signals the organization is serious about building something the Greater Triad has never seen before.
Currie is a two-time graduate of North Carolina Central University, earning her Bachelor of Science in Recreation Administration in 2019 and her Master’s in Athletic Administration in 2023. She grew up as a Club Kid at BGCTriad’s Southside Club, where parks and rec was the league she knew and the community that shaped her. She understands firsthand what it means to grow up in a neighborhood where access to competitive athletics is not guaranteed—and she knows exactly what this league will mean for the kids who are growing up the same way she did. She has been a trusted member of the BGCTriad team since 2023, most recently serving as Club Director at the same Southside Club, where she oversaw daily operations, managed staff and volunteers, and built a safe, consistent, and engaging environment that Club Kids depend on every day. Her promotion to Athletic Director is, in many ways, the full circle moment—a Club Kid who came back to serve her community, now leading the initiative that will change the game for the next generation.
(L-R) Tamara Campbell, Executive Vice President & Chief Operating Officer, Kierra Currie, our new Athletic Director, and Dr. William D. Gibson, President & CEO, following the first Spring Basketball Jamboree for the Boys & Girls Clubs of the Greater Triad.
For Dr. William D. Gibson, BGCTriad’s President & CEO, the decision was straightforward. “Kierra is exactly the kind of leader this moment requires,” Gibson said. “She knows our kids, she knows our organization, and she knows what it means to show up every day for young people who are counting on you. Appointing her as our first Athletic Director is not just a personnel decision—it is a statement about who we are and where we are going.”
That statement is a bold one. BGCTriad is in the early stages of building the region’s first premier, no-cost youth athletics league—a program designed to expand access for families who have been priced out of organized sports by pay-to-play models for far too long. Families across the region currently pay anywhere from $700 to $3,000 or more annually for competitive youth athletics, with elite programs exceeding that range. Transportation barriers, limited access to coaching, and scarce out-of-school-time options compound inequities. BGCTriad’s league will counter that reality entirely—offering a high-quality athletic experience at no cost to every Club Kid, every season, always.
Gibson is direct about the intent. “The BGCTriad Athletics League is being built to create space in a system that has priced too many of our kids out of the game for too long,” he said. “Kierra is going to be at the center of that important work, and I could not be more confident in her to lead it.”
Currie is ready for the charge. “I’m honored to step into this role and elevate how we support young people across our region through athletics,” she said. “Sports are a powerful tool for building confidence, discipline, and resilience. I’m committed to creating impactful opportunities that ensure every young person has access to the resources, mentorship, and support they need to grow, lead, and succeed in all areas of life.”
That vision aligns directly with the philosophy at the heart of the BGCTriad Athletics League. Athletics here is the front door—not the destination. Every athlete in the league is also a student. Academic intervention blocks, literacy supports, and math enrichment are woven into the fabric of the experience because the research is detailed: young people who participate in organized athletics show up to school more consistently, engage more deeply in their academics, and develop the social-emotional skills that carry them far beyond any playing field. BGCTriad is not just developing players. It is developing people.
Pilot programs in basketball, flag football, and cheer are set to launch in 2026, with a robust soccer clinic planned for this fall. By 2030, the full league portfolio will include soccer, volleyball, golf, esports, baseball, softball, and track and field—supported by a regional planned partner ecosystem that includes Beyond Sports NC, the Greensboro Sports Foundation, Carolina Core MLS Next, the High Point Rockers, the Greensboro Swarm, the Greensboro Gargoyles, and national Boys & Girls Clubs of America partnerships with the NFL, NBA, MLB, NASCAR, and others.
The league is central to BGCTriad’s Future Ready Triad expansion—a vision to grow from six clubs to 25–30 sites serving 9,000+ young people annually by 2030. As Athletic Director, Currie will lead the development and growth of this league from the ground up, building coaching pipelines, managing operations, cultivating partnerships, and ensuring that every Club Kid who walks through the door to play also walks away more prepared for life.
Rise. Belong. Become. | Better. Bigger. Bolder.
About Boys & Girls Clubs of the Greater Triad
Boys & Girls Clubs of the Greater Triad provides safe, enriching, and transformative out-of-school-time experiences for young people across High Point, Greensboro, Winston-Salem, Burlington, Asheboro, and surrounding communities. Built on more than 165 years of Boys & Girls Club legacy, BGCTriad is committed to helping every Club Kid succeed academically, live healthy lifestyles, and develop good character and citizenship. Under the Future Ready Triad initiative, BGCTriad is expanding to 25–30 sites serving 9,000+ youth annually by 2030. For more information, visit bgctriad.org.
Read more about BGCTriad’s Athletics Program Vision: https://bgctriad.org/bgctriad-is-building-a-league-of-their-own-beyond-the-game/